The summer skincare market is booming—and it's not just hype. The global skincare sector surged to $142.2 billion in 2024, projected to reach around $151.3 billion by 2025, growing at a solid 6.4% annually . Within this surge, targeted subcategories show immense promise: the global sun care market alone hit $14 billion in 2024 and is expected to exceed $23 billion by 2033, with a CAGR of ~5.6%. Meanwhile, face mists—once considered optional—are now a core category, rising to an estimated $925 million in 2024, with forecasts reaching $1.6 billion by 2033.
That rapid growth is driven by consumer demand for multifunctional, travel-friendly, and clean formulations—exactly the qualities brands like Neutrogena, Nature Republic, d’alba, CeraVe, and Medicube bring to the table. In the following blog series, we’ll dissect standout products from these categories, highlighting their key selling points, positioning tactics, and SEO hooks to help you sell smarter this summer.
1. Neutrogena Ultra Sheer Dry-Touch Sunscreen SPF 70
If you're stocking summer essentials, this is a must-have. With over 80,000 monthly purchases and nearly 30,000 glowing reviews, the Neutrogena Ultra Sheer Dry-Touch SPF 70 is a proven bestseller in the sun care category.
Why It Sells
● High SPF, Lightweight Formula: Consumers love the broad-spectrum SPF 70 protection combined with a dry-touch, matte finish—no greasy residue, no clogged pores.
● Travel-Friendly Size: At 3 fl oz, it's TSA-approved and perfect for travel kits, beach bags, and everyday carry—great for bundling and upselling.
● Clean Beauty Appeal: Oxybenzone-free, PABA-free, non-comedogenic. Complies with Hawaii Act 104, making it a go-to for eco-conscious shoppers.
● Built for Activity: Water-resistant up to 80 minutes—ideal for targeting outdoor enthusiasts and active families.
Ecommerce Selling Tips
● Target Audience: Gen Z and Millennial shoppers planning beach trips, outdoor workouts, or summer vacations. Also effective for parents shopping for kid-friendly sunscreens.
● Ideal Ad Hooks:
○ “Grease-free SPF 70 for your daily summer routine.”
○ “Stay protected without the shine.”
○ “Beach-ready in one lightweight tube.”
● Cross-Sell Ideas: Bundle with lip balms with SPF, after-sun aloe gels, or cooling face mists to create “Summer Skincare Kits.”
SEO Keywords to Target
● Ultra sheer sunscreen SPF 70
● Best sunscreen for oily skin
● TSA-approved travel sunscreen
● Non-greasy sunscreen for face and body
2. Nature Republic Aloe Vera Soothing Gel
If you’re building a summer skincare lineup, this product is a total crowd-pleaser. The Nature Republic Aloe Vera Gel is a global cult favorite with over 12,000 reviews and long-standing demand across skincare and K-beauty communities.
Why It Sells
● Multi-Purpose Appeal: One product, endless use cases—face moisturizer, after-sun gel, aftershave, hair treatment, eye and lip hydration. This versatility is gold for customer education and bundling.
● Clean, Vegan, Safe: 92% California-grown aloe, CCOF-certified, vegan-approved, and free from sulfates, parabens, silicones, and animal testing. Ideal for clean beauty lovers and Gen Z buyers.
● Non-Sticky, Fast Absorbing: Consumers love its watery texture and immediate cooling effect. Perfect for humid summer climates or post-sun exposure.
● Affordable Price Point: With a unit price under $7 and multi-pack upsell options, this product fits perfectly into entry-level skincare bundles or “under $10” category filters.
Ecommerce Selling Tips
● Target Audience: Skincare beginners, sunburn-prone customers, after-sun shoppers, clean beauty users. Great for TikTok-style how-to content.
● Ad Angles That Work:
○ “The $7 skincare secret 12,000+ buyers swear by.”
○ “Aloe that does it all—face, hair, body, and more.”
○ “Summer skin savior: cool, clean, and under $10.”
● Cross-Sell Ideas: Pair with sunscreens, hydrating face masks, or travel-size facial mists. Also works in a men’s grooming or post-shave kit.
SEO Keywords to Target
● Aloe vera gel for sunburn
● Korean soothing gel
● Vegan skincare aloe gel
● Best multipurpose aloe gel
3. d’alba White Truffle First Spray Serum
For beauty-focused ecommerce stores, this is a showstopper. The d’alba First Spray Serum blends luxury appeal with practical versatility—selling over 40 million bottles globally and holding the #1 Best Seller rank in face mists.
Why It Sells
● Glow + Hydration in One Step: A serum-mist hybrid that hydrates like a moisturizer and leaves a radiant “glass skin” glow. It's both skincare and makeup prep in one, perfect for multitaskers.
● Luxury Ingredients: Infused with Italian white truffle and Vitamin E, this product screams premium. The visual + ingredient combo is tailor-made for UGC and influencer seeding.
● Anytime, Anywhere Appeal: Use it as toner, serum, setting spray, or mid-day refresher. Works for all skin types and is non-comedogenic—zero breakout risk.
● Proven Performance: Clinically tested to reduce flaky skin and deliver a dewy finish instantly. High repurchase potential from skincare loyalists.
Ecommerce Selling Tips
● Target Audience: Millennial and Gen Z beauty shoppers, clean beauty fans, TikTok skincare trend followers.
● Ad Angles That Work:
○ “40 million bottles can’t be wrong.”
○ “Instant hydration, all-day glow—just spray.”
○ “Skincare + glow-up in one mist.”
● Cross-Sell Ideas: Bundle with sunscreen, lightweight moisturizers, or sheet masks. Ideal for “dewy skin” kits or “summer glow” collections.
SEO Keywords to Target
● White truffle spray serum
● Korean glow mist
● Hydrating face mist for glass skin
● Vegan skincare spray
4. CeraVe Moisturizing Cream
With over 130,000 reviews and 80K+ monthly sales, CeraVe Moisturizing Cream is a staple that practically sells itself. This is the kind of product that builds trust, drives repeat purchases, and elevates your store’s skincare credibility.
Why It Sells
● Powerhouse Hydration: Packed with hyaluronic acid and 3 essential ceramides, this cream delivers 24-hour moisture and strengthens the skin barrier—ideal for dry, flaky, or sensitive skin.
● Face + Body Versatility: One product, multiple uses—face cream, body lotion, hand cream. That simplifies buying decisions and increases AOV through larger size options.
● Fragrance-Free & Non-Comedogenic: Zero irritation, zero pore-clogging. It’s safe for eczema-prone skin and holds the NEA Seal of Acceptance.
● Dermatologist-Trusted Brand: CeraVe’s strong clinical credibility makes it especially attractive to first-time buyers and cautious skincare users.
Ecommerce Selling Tips
● Target Audience: Adults with dry or sensitive skin, parents shopping for family-safe moisturizers, Gen Z and Millennial skincare minimalists.
● Ad Angles That Work:
○ “The internet’s favorite moisturizer—for good reason.”
○ “24-hour hydration. Zero fuss. No fragrance.”
○ “Dermatologist-developed, skin-barrier approved.”
● Cross-Sell Ideas: Bundle with gentle cleansers, mineral sunscreens, or CeraVe’s foaming face wash. Perfect for “derm-recommended” collections or winter skin bundles.
SEO Keywords to Target
● Moisturizing cream for dry skin
● Best fragrance-free face cream
● Non-comedogenic daily moisturizer
● Hyaluronic acid cream for body and face
5. Medicube Zero Pore Pads 2.0
Topping the Facial Toners & Astringents category with over 100K monthly sales, Medicube Zero Pore Pads 2.0 are a viral skincare sensation from Korea. These dual-textured toner pads are designed for one job: smooth, clear, photo-ready skin.
Why It Sells
● Visible Pore & Oil Control: Clinically proven to reduce pore waste by 87.3% and oil/sebum by 47.1%. That’s a marketer’s dream stat.
● Dual-Sided Power: One side exfoliates with AHA/BHA, the other smooths and hydrates. This dual-action pad simplifies skincare into a single swipe—perfect for on-the-go or lazy routines.
● Gentle, Yet Effective: Includes lactic acid, white willow bark, and soothing botanical extracts—making it ideal for all skin types, including sensitive and acne-prone.
● Premium K-beauty Packaging: The sleek tub + high-quality pad format feels elevated and easy to showcase in social content or UGC.
Ecommerce Selling Tips
● Target Audience: Acne-prone, oily, or combination skin types; skincare beginners; K-beauty trend followers; TikTok users interested in pore/blackhead fixes.
● Ad Angles That Work:
○ “87% cleaner pores in just one swipe.”
○ “Dual-sided pads that detox, refine, and glow.”
○ “Your fast-track to filter-free skin.”
● Cross-Sell Ideas: Pair with gentle cleansers, niacinamide serums, or sunscreen. Ideal for “pore solutions” bundles or “clear skin starter kits.”
SEO Keywords to Target
● Best toner pads for pores
● Korean exfoliating toner pads
● AHA BHA pads for blackheads
● Dual textured pore care toner
Final Words
Now that you've seen how these top-performing products tap into booming market trends and consumer needs, it’s time to take action. With the Genstore AI platform, launching your own summer skincare store is fast, smart, and scalable. No-code tools, AI-driven content, and tailored funnels mean you can go from idea to launch in days—not months. Ready to ride this wave and capture a share of the billion-dollar skincare surge? Head over to Build Your Online Store in Seconds with Gen AI | Your Genstore, You Say and start building your store today.