This month, Genstore is rolling out updates designed to help merchants build stronger brands and boost conversions. Whether you're creating a beauty label or running a family-friendly kids’ shop, these improvements make it even easier to design, engage, and sell.
Two New Store Themes: Aura and Mellow
Aura – For Modern Beauty Brands
Aura is crafted for beauty and cosmetics merchants who want to express a sense of elegance and confidence. With its clean layouts, soft gradients, and bold product visuals, Aura brings a light-luxury feel that helps your brand look polished and professional. It’s ideal for showcasing skincare lines, makeup collections, or personal care products with a premium look that builds trust and desire.
Mellow – For Kids and Family Stores
Mellow is a warm, cheerful theme made for merchants selling baby and children’s products. Its playful color palette and friendly layouts make browsing feel fun and easy for parents. Mellow also offers a clear age-based product display, helping shoppers quickly find the right items for their little ones. From toys to clothes to essentials, it helps your store tell a comforting and trustworthy brand story.
Smarter Popups with Subscription Incentives
Our built-in Popups app just got a meaningful upgrade. Now, when customers subscribe through a popup by entering their email, they’ll instantly receive a discount code. This feature rewards engagement in real time and gives shoppers an extra reason to complete their first purchase.
For merchants, it’s a simple but powerful way to grow your mailing list while driving higher first-order conversions. You can set up your discount incentives in minutes, no extra tools or integrations needed.
More Updates This Month
Beyond the major updates, we’ve also made several improvements to enhance flexibility, localization, and workflow efficiency across the platform:
1. B2B Wholesale Pricing Upgrades
● Merchants can now set targeted discounts by customer group or tag, enabling more precise pricing strategies and layered discount control.
● New B2B design components, including featured product sections, smart product recommendation cards, and SKU-switching tools in the cart, make wholesale storefronts more dynamic and customizable.
2. Malay Language Support
● Genstore storefronts now fully support Malay for end customers, covering everything from homepage navigation to checkout, order tracking, blogs, and loyalty programs.
3. Improved Genstore Payments Dashboard
● The balance view now automatically displays the latest settlement batches, removing the need to switch date filters manually. This helps merchants review financial data faster and with greater accuracy.
4. Enhanced Dropshipping Features
● A new “Source” column has been added to the product list to distinguish dropshipping products at a glance.
● Merchants can now customize shipping template names and enjoy more accurate logistics cost calculations.
● Genstore Dropshipping orders now integrate with Avalara, offering automated tax calculation for smoother, compliant transactions.
Keep Growing with Genstore
We’re continuously improving Genstore to help merchants build and run their online stores with ease. From design flexibility to smarter marketing tools, every update is about making e-commerce simpler and more effective for you.
If you haven’t explored these updates yet, now’s the perfect time to log in, test the new themes, and activate your popup incentives. See how easy it is to grow your brand with Genstore.