Genstore Update: New Tab Featured Collection for Smarter Storefront Browsing

By Genstore TeamMar 12, 2026
E-commerce Starter Guide
E-commerce tips
Genstore Update: New Tab Featured Collection for Smarter Storefront Browsing

March brings several practical improvements across Genstore. This update focuses on giving merchants more control over how products are sold, improving storefront browsing, and strengthening the operational side of running an online store.

 

From flexible product visibility to better order tracking and payment options, these changes are designed to make everyday ecommerce work smoother for both merchants and customers.

 

Below is a closer look at what’s new.

Sell Privately with the New Unlisted Product Status

Genstore now supports an Unlisted product status.

 

When a product is set to Unlisted, it will not appear in your store’s product listings or search results. However, the product can still be purchased through a direct link. 

 

This gives merchants a new way to run targeted sales without displaying the product publicly.

 

Common use cases include:

 Sharing private products with influencers or affiliates

 Sending exclusive product links to email subscribers

 Testing new products before a public launch

 Creating special offers for specific customers

 

Customers who receive the link can view and purchase the product normally, even though it remains hidden from the rest of the store. This feature makes it easier to run flexible sales strategies while keeping your storefront organized.

unlisted product status

New Tab Featured Collection Section for Storefronts

A new Tab Featured Collection section has been added to the storefront theme builder.

 

This section helps merchants showcase multiple product collections in a cleaner and more interactive layout.

 

Key improvements include:

 Automatic carousel activation when a collection contains 15 or more products

 Continuous swipe browsing for easier product discovery

 A more compact layout that reduces visual clutter on large collections

The result is a homepage that can display more products without overwhelming visitors.

 

For merchants with multiple product lines, this section makes it easier to highlight categories and guide shoppers toward the products most likely to convert.

new tab featured collection section

Manual Store Closure for Free Plan Users

To support better data compliance, Free plan users can now manually close their store when deleting their account.

 

When a user initiates account deletion, the system will guide them through the store closure process.

 

This ensures:

 Store data is properly handled

 merchants remain compliant with data policies

 the closure process is clear and intentional

It gives merchants full control over how their store and account are closed.

Order Timeline for Full Order Lifecycle Visibility

Managing orders is easier with the new Order Timeline feature.

 

Each order now includes a detailed event timeline showing every step of its lifecycle.

 

The timeline records:

 order creation

 payment confirmation

 fulfillment and shipping updates

 after-sales events

Each step includes a clear timestamp and detailed activity record.

 

For merchants, this creates a transparent audit trail that helps resolve customer inquiries faster and reduces disputes related to payment or delivery.

PayPal Pay Later Now Available

Genstore now supports PayPal Pay Later, a Buy Now Pay Later payment option that allows customers to split payments into installments.

 

This payment method can improve both conversions and order value.

 

Benefits for merchants include:

 Lower purchase friction for higher priced products

 Increased average order value

 Immediate full payment from PayPal

Merchants receive the full payment upfront while PayPal handles installment payments with the customer. This means there is no credit risk for the merchant.

 

As installment payments continue to grow in popularity, this integration helps merchants stay aligned with current ecommerce payment trends.

Improved Shipping Tracking with Delivery ETA Range

Shipping tracking has been upgraded with a clearer Estimated Time of Arrival range.

 

Customers can now see:

 earliest estimated delivery date

 latest estimated delivery date

 overall delivery time window

Providing a delivery range helps reduce uncertainty during shipping and improves the overall customer experience.

 

For merchants, this also helps reduce “Where is my order?” support requests, saving time for customer service teams.

Genstore Tax: Company Account Mode for Compliance

Genstore Tax now supports Company Account Mode.

 

When merchants use Genstore Tax for the first time, they will be prompted to activate the tax account and complete the required company information.

This setup step ensures that the tax configuration meets local compliance requirements.

 

Once completed, merchants can manage tax calculations with a properly initialized tax account tied to their business entity.

Genstore Tax: Tiered Free Usage Based on Subscription

Genstore Tax also introduces tiered free usage based on subscription plans.

 

This new structure provides a base level of free tax service usage while allowing merchants to scale as their business grows.

 

Key advantages include:

 guaranteed baseline access to tax tools

 usage that scales with store activity

 more efficient allocation of system resources

This approach ensures merchants can start with essential tax functionality while maintaining flexibility as order volume increases.

Building a More Flexible Ecommerce Platform

The March update focuses on the practical parts of running an online store. Merchants now have more ways to control product visibility, display collections effectively, and manage orders with better transparency.

 

At the same time, improvements in payments, shipping tracking, and tax tools help strengthen the operational side of ecommerce.

 

These updates are already live across the platform. As always, the goal is to make Genstore easier to run while giving merchants more room to grow their business.

Like