Great ecommerce experiences rely on strong visuals. Product images, lifestyle scenes, and promotional assets all play a major role in how customers understand and trust a brand. But for most merchants, producing high-quality visual content consistently is time-consuming and expensive.
In our February product update, Genstore introduces Visual Agent, a new multimodal creation system designed to help merchants generate, edit, and expand product visuals using their existing assets and simple instructions.
Visual Agent makes it easier to build a complete, professional visual library without complex tools or external production workflows.
What Is Visual Agent?
Visual Agent allows merchants to create multiple types of visual content based on product images and prompts. Instead of relying on separate design software or repeated photoshoots, merchants can now generate and refine visual assets directly inside Genstore.
This release introduces four major capabilities:
● Image-to-video generation
● Virtual try-on experiences
● Smart multi-scene image generation
● An AI-powered editing toolbox
Each feature is designed to help merchants produce more usable content with less effort.
Image-to-Video Generation
Visual Agent now supports image-to-video creation, with generation lengths of up to 30 seconds per session.
Merchants can transform static product images into dynamic visual assets that add variety to their creative library.
What this means for merchants:
● Expand marketing and storefront visuals without additional production work
● Repurpose existing product images into richer media formats
● Quickly generate new creative variations for testing and campaigns
Rather than replacing existing assets, this feature helps merchants build a more diverse content library from what they already have.
Virtual Try-On Across Product Categories
Visual Agent introduces virtual try-on capabilities covering a wide range of ecommerce categories, including:
● Apparel
● Bags
● Jewelry
● Shoes
● Accessories
This allows products to be shown in realistic on-body scenarios without organizing physical photoshoots.
Merchant benefits include:
● Helping customers better visualize product usage
● Adding lifestyle context to product listings
● Creating more engaging product detail pages
● Reducing the effort required to produce modeled imagery
For growing stores, this makes professional presentation achievable even with limited resources.
Smart Image Sets From a Single Photo
One of the biggest challenges in ecommerce is producing enough visual variations for different placements and channels. Visual Agent addresses this by generating multiple images from a single source asset.
From one product image, merchants can create:
● Multiple environments and backgrounds
● Different viewing angles
● Various poses and compositions
This enables merchants to quickly build cohesive image sets suitable for storefronts, campaigns, and catalogs.
Key advantages:
● Faster store setup with consistent visuals
● Reduced need for repeated photography
● More creative variations available for testing
AI Editing Toolbox
Visual Agent also includes a built-in editing toolkit designed to simplify common post-production tasks.
Smart Background Removal
Automatically detects the product subject and removes backgrounds cleanly.
Benefits:
● Create clean product images instantly
● Prepare marketplace-ready visuals without manual editing
Intelligent Image Expansion
AI extends background elements to adjust image dimensions seamlessly.
Benefits:
● Adapt visuals to different layouts and aspect ratios
● Avoid cropping important product details
Image Translation
Replace text inside images with a target language in one step.
Benefits:
● Localize visuals for international audiences
● Support multi-language storefronts without redesigning assets
Why This Update Matters
Modern ecommerce requires a constant flow of visual content. Merchants need images for product pages, campaigns, and ongoing optimization, but traditional production workflows slow growth.
Visual Agent helps solve three common challenges:
● Limited creative resources
● High content production costs
● Difficulty scaling visuals across products and markets
By combining generation and editing into a single workflow, merchants can move faster from product idea to publish-ready assets.
What Merchants Can Do Now
With Visual Agent, Genstore merchants can:
● Build complete visual libraries from minimal product assets
● Generate new creative variations quickly
● Improve product presentation without design expertise
● Localize visuals for global audiences
● Maintain consistent branding across storefront content
The result is a faster and more flexible approach to visual creation, allowing merchants to focus more on testing, selling, and growing their business.
Looking Ahead
Visual Agent represents an important step toward a fully AI-native commerce workflow inside Genstore, where creation and optimization happen seamlessly in one platform.
We look forward to seeing how merchants use these new capabilities to create richer storefront experiences and scale their visual content more efficiently.
The February update is now live and available inside Genstore. Try Visual Agent now at Genstore.