Don’t Panic — Just Plug In What Still Works
The calendar says summer. Your dashboard says “meh”. It’s not too late to make your summer campaign sizzle — but only if you ditch the outdated tactics and plug into what’s actually working in 2025.
If you’ve been too busy (or too burnt out) to plan a full-blown seasonal campaign, this last-minute checklist will help you build one that’s fast, effective, and built for modern buyer behavior.
Consumer Buying Behaviour in 2025: Trends & Predictions - Mansi Rana
Now let’s get into it.
1. Personalized Offers That Convert Fast？
Personalized offers that sell quickly are a big yes, especially with AI in 2025.
Today, personalization isn’t just a nice touch; it’s part of everyday life. People’s choices are guided by their traits. For example, age influences what they like and how they see things. Lifestyle affects their habits and what they prefer. A person’s job can shift their priorities and options. All these details come together to shape each person’s decisions. Now, AI makes creating tailored offers easy and smooth.
What should you do next? Start using AI tools like Klaviyo AI, Mutiny, or your own GPT system. These help you sort customers by behavior, location, or past purchases. With them, you can quickly create personalized emails, discounts, or onboarding messages for each group.
Here’s a quick tip: Personalization isn’t just about adding someone’s name. It’s about understanding what each customer does and how they respond. Use their actions, visuals, and timing to build a stronger connection.
2. Launch a UGC-Led Blitz (TikTok-First)
Start a UGC-focused push on TikTok first.
People scroll through feeds, skip past ads, but stop when they see genuine content with real faces. Short-form videos made by everyday users are especially effective now.
What works best? Quick hooks in TikTok and Reels like “This store builds itself?” or “I made $5K while at the beach…” grab attention fast. Creator-led countdowns also catch eyes, such as “Only 48 hours left for this summer deal – check out what I got.” Show real people unboxing or doing duets with your product to boost authenticity. Bonus: reuse that UGC in emails, pop-ups, retargeting ads, or even embed it in blog posts. This kind of content builds trust and drives interest quickly.
Bonus: Grab that UGC and recycle it across emails, pop-ups, retargeting ads, and even blog embeds.
3. Skip the Landing Page — Embed the Checkout
Landing pages can slow things down.
In 2025, we aim for a smooth flow. Use instant checkout links in emails or TikTok bios. Add one-click signup options right in Reels or blog posts. Try tools like Shopify Collabs, Skio, or Fast to add cart-on-click features.
CTA tip: Say goodbye to "Learn More." Instead, use "Try in 1 Click" or "Buy Directly Here" for better results.
4. Interactive Funnels > Static Content
People don’t want to read long sales pitches. They want to interact with them.
Create small funnels that grab attention and lead to action. Ideas include email carousels like “Pick your summer goal → Get your custom toolkit,” or quizzes embedded in blog posts such as “Which summer strategy fits your brand?” AI-driven guides that adjust based on user input work well too.
These methods feel personal and quick. They catch people’s attention and turn interest into action.
5. Conversational Retargeting, Not Just Banner Ads
People are tired of seeing the same old banner ads. In 2025, the focus shifts to chat-based, behavior-driven retargeting.
Try this approach:
Use AI-powered Messenger or WhatsApp bots to reconnect with visitors, saying, “Hey, I saw you looked at this…”
Send SMS messages after someone abandons their cart, including a clickable offer link.
Imagine on-site chat agents that pop up when a visitor hovers over product pages again.
Extra tip: Teach your chatbot to spot words like “vacation,” “Q3,” or “promo” to send targeted pitches that create urgency.
6. Tell a Story That Hits Home
Most tools start to sound the same. If you want to really stand out, tell a better story.
Stories that resonate in summer:
"How I earned five figures during my slow season"
"Why I handed my store over to an AI and took a break—here’s what happened"
"From stuck to growing: My 14-day summer turnaround using [Your Product]"
We’re past the stage of just listing features. Summer is about feeling. Stories that connect win over pure marketing.
One Final Word:
It's never too late to get started. If you're still on the fence, now's the time to act.
But skip the same old tricks. Instead, launch campaigns that feel personal, easy, quick, and tell a story. Use tools like AI, videos, interactive ideas, and storytelling to get noticed before the season ends.
Or login your Genstore account and sell with your AI store,and we’ll help you make it.
Let’s make this summer count.