Customer Highlight – Pet Supplies
Monday, August 11, 2025
Jordan L., Founder of FULUPET
A Personal Mission to Keep Dogs Safe and Free
Jordan started FULUPET out of a simple but powerful need. As a dog owner living in a busy American suburb, he often found himself worrying about his dog running off into the street or wandering into neighbors’ yards. Physical fences were expensive, limiting, and didn’t fit every home situation. Jordan wanted a better way, a solution that gave dogs the freedom to roam safely within a defined boundary without the barriers of a traditional fence.
That’s how the idea for FULUPET’s electronic pet fence was born. Instead of walls or wires, the system uses a smart collar paired with an invisible electronic boundary. The goal was clear: let dogs explore, play, and enjoy the outdoors while giving owners peace of mind.
Tackling Real Challenges in Pet Safety Technology
The pet electronics market was crowded, but many products left Jordan frustrated. Common issues included spotty signal range and the lack of a good app to help owners visualize their dog’s location and control settings in real time. Many collars were unreliable or complicated to set up, which meant customers felt unsure and stressed instead of reassured.
Jordan knew that for FULUPET to succeed, it had to overcome these hurdles. He and his small team focused on improving the collar’s signal accuracy through better algorithms and developing an easy-to-use app that made pet safety transparent and manageable for everyday dog owners.
Building an Online Store with Genstore — Fast, Easy, and Powerful
Jordan didn’t come from a tech background, and building an online store seemed daunting. Hiring developers was expensive, and ready-made platforms often felt clunky or generic. That’s when he found Genstore.
With Genstore’s AI-powered store builder, Jordan was able to create a professional, branded website in no time. The platform’s Pet Supplies templates matched FULUPET’s clean and functional style perfectly. Genstore’s AI automatically generated the basic store framework, all Jordan had to do was upload his product photos and details.
Beyond just building a store, Genstore offered seamless integration with social media platforms like Instagram, Facebook, and X. This meant FULUPET’s products could automatically sync to Jordan’s social shops, letting followers browse and buy directly from posts without extra manual work.
Genstore made it so easy. I didn’t have to be a designer or coder. I just focused on my product, and the platform handled the rest.
Smart Marketing Tools That Save Time and Boost Sales
Running promotions and seasonal sales used to be a headache for Jordan. Creating banners, updating the homepage, and managing discounts took precious hours. Genstore’s Discount Agent changed that. With just a few clicks, Jordan could launch targeted promotions and update homepage banners instantly.
This kind of efficiency freed Jordan up to concentrate on product improvements and customer service rather than website logistics.
Real Impact and Growing Ambitions
FULUPET officially launched its store in early 2025. Within months, Jordan noticed steady growth in traffic and sales. Dog owners across the US appreciated the combination of smart technology and ease of use. The app’s live location tracking and reliable boundary alerts gave them peace of mind like never before.
Jordan’s vision for FULUPET remains focused and heartfelt:
I want every dog to be able to enjoy the outdoors safely, without their owners constantly worrying. With FULUPET, we’re creating that safe space, a little invisible fence powered by technology and care.
Looking ahead, Jordan aims to become the top electronic pet fence brand in the US by the end of 2025. Beyond that, he dreams of expanding FULUPET’s product line and continuing to innovate in pet safety tech.
With Genstore as his partner, Jordan feels confident that his growing brand has the solid, scalable infrastructure to match his ambitions. From effortless store creation to smart marketing automation and social media connection, Genstore has made it possible for FULUPET to focus on what matters most, keeping dogs safe and happy.