Many people starting an online store get stuck right at the beginning: choosing a name. A good name isn’t just a label; it’s your brand’s first impression. It helps customers remember your store and trust you. In 2025, with AI making things easier, picking a name in a crowded market could be simpler. But before using AI tools, there are a few things you should think about.

Key Considerations before Choosing the Perfect Name in 2025
Here are some easy-to-follow tips before you pick a name that works in 2025:

1.Know Your Customers
The core question for every business startup is: Who are you selling to, and what appeals to them? A name that resonates with your targeted customers can lead you to them without any derailed routes. To better connect with your customers,  whether your brand is fun, serious, or luxurious, gauge and make sure the name fits.

Real Examples : A tech company might choose a sleek, modern name like “ByteLabs,” while a home goods store might go with something cozy like “Nest & Nook.”

2. Keep It Simple
Less is more. The best names are short, simple, and easy to remember. Choose something that’s easy to spell and read. This will help customers find your business online and share it with others.

Tip: Avoid complicated names or ones that are hard to spell. A simple name is more likely to stick. 

3.Check Domain Availability
Make sure the name you chose is available as a domain for your website. It’s also important to check if the name is available as a social media handle so your branding stays consistent across platforms.

Tip: Use websites like GoDaddy or Namecheap to check domain availability.

4. Ask your friends and family
Before you commit to a name, test it out. Ask friends, family, and potential customers what they think. Do they remember it? Does it sound like a brand they would trust? Listen and use their feedback to refine your choice.

Tip: Use online surveys tools, like SurveyMonkey, or social media platforms, such as Facebook polls, to gather feedback from a larger group.

5.Use AI for brainstorming
AI really makes some changes in the real world. In 2025, it’s even reshaping how we brainstorm ideas. AI-powered tools easily turn your thoughts into unique and creative names and suggestions. They also help you craft a story behind the name, making it easier to connect with your audience and leave a lasting impression.

AI Tools to Try: Use platforms like ChatGPT, Namify, or Atom (Formerly Squadhelp) to generate name ideas that fit your brand.

Why the Right Name Matters: Lessons from Shopify

Shopify’s guide, "What Should I Name My Online Store?", gives some great advice on why your store's name is so important:

1.Memorability
A memorable name sticks with people. Shopify recommends names with rhythm, rhyme, or alliteration, like “Spotify” or “Shutterfly,” because they are easier to remember and recall.

2.First Impressions
Your store’s name sets the tone for your entire brand. It should reflect the feeling you want customers to have—whether that’s trust, excitement, or innovation.

3.SEO Benefits
Including relevant keywords in your store name is a smart strategy for improving your visibility on search engines. When your store name contains keywords related to your products or industry, it helps search engines understand what your business is about. This can lead to higher rankings in search results, making it easier for potential customers to find you when they search for products or services you offer. Not only does this improve your SEO, but it also ensures your store name aligns with what people are actively searching for, increasing the chances of attracting organic traffic to your site.

4.Brand Identity
A strong name creates a clear brand identity. It’s the foundation for your logo, marketing, and overall messaging. A name that fits your values and mission can help build a stronger connection with customers.

Inspiration from Successful Brands

Let’s take a look at some real-world brand names and see if any of them make you say, 'A-ha!' at first glance:

●Fashion
○Everlane  (Ever+Lane, where the road leads to eternity) 
○Madewell  (Made+Well, artificially crafted in both good and proper manner)

●Tech:
○Slack  ("An adjective much like chill, showing approval, contentment, or mild amusement" from Urban Dictionary )
○Dropbox  (Drop+Box, an objective into a container or a location)

●Home Goods:
○West Elm  (Elm is type of large, deciduous tree.)
○Threshold  ( "The plank, stone, or piece of timber that lies under a door" from Merriam-Webster)

In a nutshell, different industries have their own hidden rules that match their unique vibes. Take fashion, for example—it’s all about being trendy and attention-grabbing. Tech tends to focus on being fun and innovative, while home design leans toward cozy and classy. These simple traits stick in your mind, making it easier to build strong, memorable brands.

Watch out and hold tight, folks! The all-in-one e-commerce solution, Genstore AI, is about to launch. We can't wait to show you what we’ve created. Keep an eye out for features and updates designed to make your online business a success. Share this blog with your friends and let us know what you think! Be sure to follow us on social media for the latest news.